High Performer or High Potential? Why Only One Becomes a World-Class Executive
Rich Baron • November 20, 2025
How to move beyond metrics and build the inner architecture of a world-class leader
If you’ve spent any time in corporate leadership, you’ve seen this play out:
A top performer crushes their numbers, gets promoted into a bigger role…and then struggles. Badly.
The organization is shocked.
The leader is overwhelmed.
The team is confused.
What went wrong?
Most organizations still operate under a dangerous assumption: If someone is a high performer, they must be high potential. That assumption is wrong. High performance and high potential are not the same thing.
One drives today’s success. The other builds tomorrow’s.
If you’re serious about becoming a world-class executive—not just successful in your current role, but truly transformational—you must understand the difference and be honest about where you are today.
High Performers: The Engine of Today
Let’s be clear: organizations run on high performers.
They are the people who:
- Hit targets
- Deliver results
- Show up prepared
- Execute the plan
- Carry an enormous amount of operational weight
High performers:
- Excel in their current role
- Thrive within existing systems and structures
- Are reliable, disciplined, and often technically brilliant
- Are the first to be tapped when something important “just has to get done”
High performers are essential. But high performance alone does not predict success at the executive level.
Why?
Because what gets you promoted is not always what will help you lead at the next level.
High Potentials: The Architects of Tomorrow
High potentials are a different breed. They may or may not be at the very top of the performance rankings right now—but they consistently show something more important: trajectory.
High potentials:
- Think beyond their job description
- Learn fast and seek challenge, not comfort
- Demonstrate emotional maturity under pressure
- Influence people, even without formal authority
- Operate from purpose, not ego or title
- Are willing to confront reality, including their own blind spots
- Don’t just deliver results; they elevate the performance and thinking of others
High potentials don’t just play the game well. They see the whole field—and they’re already thinking about how to change it. If high performers are the engine, high potentials are the architects.
World-class executives are almost always found in that second group.
Why High Performers Often Struggle at the Executive Level
Promoting a high performer into an executive role without assessing their potential is like asking your best driver to suddenly design the car. It’s not a character flaw. It’s a misalignment.
Here’s where many high performers stumble when they leap into bigger leadership roles:
1. They rely on “doing” instead of “leading.”
They’re used to winning by outworking everyone else. At the executive level, you can’t win by doing more. You win by thinking better and leading better.
2. They struggle to let go.
Delegation feels risky. Control feels safer. But executives must build systems and leaders, not proof that they can still do everyone else’s job.
3. They think in tasks, not ecosystems.
High performers can own a project. High potentials can understand how that project fits into strategy, culture, and long-term value.
4. They lack developed emotional maturity.
When stakes get higher, so do emotions. Executives live in conflict, ambiguity, and pressure. Without emotional agility, even the smartest high performer can become reactive, defensive, or fear-driven.
5. They haven’t shifted from “Me” to “We.”
High performers often compete. High potential executives learn to multiply. They understand that their true legacy is not in what they accomplish, but in what they enable others to accomplish.
You cannot outrun a lack of leadership maturity. Eventually, it will show up in how you respond to pressure, conflict, and change.
What Actually Signals High Potential?
So what should we be looking for—either in ourselves or in our people—if we want to identify and develop true high potential?
From an executive coaching and Intelligent Leadership lens, high potential is less about current output and more about inner architecture:
1. Character & Integrity
- Do you do the right thing when nobody’s watching?
- Do people trust you—not just respect your performance?
2. Courage
- Are you willing to make hard decisions?
- Will you challenge broken systems, even if they benefit you?
3. Vulnerability & Self-Awareness
- Can you own your mistakes?
- Do you seek feedback, or avoid it?
4. Learning Agility
- How fast do you adapt?
- Do you grow from experience, or repeat the same patterns?
5. Strategic Thinking
- Can you see beyond your function?
- Do you connect dots across the organization?
6. Emotional Intelligence
- Do you understand your impact on others?
- Can you manage your emotions under stress?
7. Culture Stewardship
- Do you strengthen trust, collaboration, and accountability?
- Are people better—clearer, braver, more focused—after interacting with you?
These traits may not show up on a performance dashboard. But they are exactly what predicts whether a leader can grow into a world-class executive.
From High Performer to High Potential: The Shift
The good news?
Being “just” a high performer is not a life sentence. If you’re willing to do the inner work, you can absolutely evolve into a true high-potential leader.
Here’s where that journey begins:
1. Shift from Execution to Influence
Stop trying to prove your value by doing more.
Ask instead:
- Who am I developing?
- Who performs better because I’m here?
- Where am I empowering instead of controlling?
Executives are judged less by the tasks they complete and more by the capacity they create.
2. Understand Your Inner Landscape
High potential requires emotional maturity.
- What triggers you?
- How do you respond to conflict?
- What stories from your past still shape how you lead today?
- Where does fear show up—fear of failure, criticism, loss of control?
If you don’t understand yourself, your leadership is built on guesswork.
3. Think Two Levels Up
Stop asking only: “How do I win in my role?”
Start asking: “What does my boss need? What does the organization need?”
High potential leaders:
- Understand strategy, not just tasks
- Anticipate impact, not just activities
- See how decisions affect people, culture, and long-term value
4. Embrace Courage and Vulnerability Together
Courage without vulnerability can become arrogance.
Vulnerability without courage can turn into indecision.
You need both.
That means:
- Having hard conversations you’ve been avoiding
- Owning where you’re not as strong as you thought
- Admitting where you need help—and then actually asking for it
5. Become a Culture Leader, Not a Bystander
Culture is not HR’s job.
It is created, reinforced, or destroyed in every leadership interaction.
High potential leaders:
- Set expectations clearly
- Hold people accountable with dignity
- Protect psychological safety while demanding performance
- Model the behaviors they say they value
If you are not actively shaping culture, you are passively allowing it—which is a leadership decision in itself.
6. Get a Coach, Not Just a Mentor
Mentors can tell you what worked for them. Coaches help you understand what will work for you.
A strong executive coach helps you:
- See your blind spots
- Challenge your assumptions
- Build new habits aligned with your values and aspirations
- Accelerate your growth from high performer to high potential—and then to world-class executive
How JMG Executive Coaching Helps You Become a High-Potential Leader
Becoming a high-potential leader doesn’t happen by accident. It requires intentional work on the inside of your leadership—your character, courage, mindset, and behaviors—not just on your performance metrics.
That’s where John Mattone Global (JMG) executive coaching comes in. At JMG, we don’t just coach you to “do more” or “perform better.”
We help you reshape the inner architecture that drives how you think, decide, and lead.
1. We Start With the Truth, Not the Title
Through powerful assessments (including MLEI, CPI-260, iOPT, STLI-360 and others), we give you a clear, honest picture of your strengths, derailers, and blind spots. No spin. No corporate gloss. Just the insight you must have if you’re serious about growing from high performer to high potential.
2. We Focus on the 7 Pillars of Intelligent Leadership
JMG’s Intelligent Leadership framework goes far beyond generic “leadership tips.” We help you develop the core pillars that define high-potential executives:
- Character & Integrity – Being the leader people trust.
- Courage – Making bold, principled decisions under pressure.
- Vulnerability & Humility – Owning your gaps and learning from them.
- Capability & Capacity – Expanding what you can take on without burning out.
- Strategic Thinking – Seeing beyond the moment and beyond your function.
- Passion & Purpose – Leading from something deeper than ego or title.
- Thoughts–Emotions–Actions Alignment – Responding vs. reacting.
We’re not just interested in what you do as a leader—we’re interested in who you’re becoming.
3. We Build a Personal Leadership Roadmap (Not a Generic Plan)
High-potential leadership isn’t one-size-fits-all. Through an Individual Leadership Development Path (ILDP), we co-create a roadmap that is:
- Specific to your role and aspirations
- Grounded in your assessment data and real feedback
- Focused on a few critical behaviors that will move the needle
- Measurable and accountable over time
This isn’t a motivational talk. It’s a structured journey.
4. We Hold You Accountable to Your Future Self
High performers are great at holding themselves accountable to tasks. High potentials learn to hold themselves accountable to who they want to become.
In JMG coaching, we:
- Challenge excuses and old stories that keep you stuck
- Track your commitments and behavior changes over time
- Push you to have the hard conversations you’ve been avoiding
- Help you show up consistently as the leader you say you want to be
We don’t just remind you of your goals—we help you honor them.
5. We Align Your Growth With Culture and Legacy
World-class executives don’t just chase results; they shape culture and legacy.
JMG coaching helps you:
- Understand the culture you’re creating—intentionally or not
- Build trust, psychological safety, and accountability on your team
- Lead change in a way that is both bold and human
- Connect your leadership to something larger than quarterly targets
Because at the end of the day, high potential isn’t just about where you can go in your career.
It’s about who you are becoming and what you leave behind in the people and organizations you touch.
The Hard Question: Which One Are You… Really?
This is where it gets uncomfortable, but powerful.
Ask yourself:
- Do people follow me because they have to, or because they want to?
- Do I spend most of my time doing, or thinking and leading?
- Do I take responsibility for my growth—or blame the system, my boss, or the organization?
- Do I want the next title, or do I want to create real impact?
- Am I building other leaders, or just building my own reputation?
If your answers reveal that you’re more high performer than high potential right now, that’s not a failure.
That’s awareness. And awareness is the starting point for transformation.
Final Thought: The Choice Is Yours
High performers make organizations successful.High potentials make organizations sustainable.World-class executives do both—but they don’t get there by accident.
You will not “perform” your way into sustainable executive leadership. You must grow your way into it.
So the real question is no longer, “Am I performing at a high level?”
The real question is:
“Am I becoming the kind of leader who can shape the future—of my team, my organization, and my own legacy?”
That’s the difference between a high performer and a high potential, and that difference is exactly where your next chapter as a world-class executive begins.
If you’re ready to explore what that journey could look like with JMG executive coaching, let’s talk.
About the Author
Rich Baron is the Chief Operating Officer and Director of Global Coaching Projects at John Mattone Global (JMG) and a Master Certified Intelligent Leadership® Executive Coach. He partners with C-level leaders and high-potential executives around the world to strengthen trust, elevate culture, and drive sustainable transformation.
Rich leads large-scale coaching and cultural initiatives across multiple regions and industries, and serves as a strategic bridge between executive teams, HR, and global coaching networks. He is also the co-host of the Mainline Executive Coaching ACT podcast, recognized as one of the top executive coaching podcasts globally, where he explores the real-world challenges and opportunities facing today’s leaders.
Through his work, Rich is dedicated to CHANGING THE WORLD One Leader, One Organization at a Time® by helping leaders move beyond performance and build the inner architecture required to become world-class executives.

The First World War, occurring from 1914 to 1918, brought unprecedented destruction and violence. The impact of the First World War, in particular, forever transformed the nature of war. This conflict witnessed the deliberate targeting of civilians, the widespread use of chemical weapons, and the introduction of mechanized warfare on a large scale. The death toll reached a staggering 22 million people, with some accounts putting the toll closer to 37 million. However, amidst the chaos and brutality of the First World War, a brief and remarkable moment of peace unfolded on Christmas Day in 1914. It Will Be Over by Christmas Many of the 60 million soldiers sent to fight in the First World War were told that the war would be over by Christmas—a promise that turned out to be yet another falsehood in a conflict plagued with deception and misinformation. After war was declared in July 1914, it became clear by Christmas of that year that there was no end in sight. The Western Front was dotted with trenches, where millions of soldiers were packed together, enduring freezing conditions. Many of these soldiers were astonishingly close to their enemies, with the British and German trenches sometimes separated by a mere 30 meters. According to Daniel Coyle in his best-selling book “The Culture Code”, soldiers on both sides, because of proximity to each other, started noticing shared patterns of behavior and routines of cooking, re-supply, and troop rotations. Deepening the connection was the realization that both sides were enduring the same terror and stress of harsh conditions. On the late hours of Christmas Eve, German troops started opening gifts that they had received from home, including Christmas trees adorned with candles. The soldiers lit their lanterns and placed them along the edges of their trenches, creating a warm and festive atmosphere. As the candles flickered, the sound of carol singing resonated through the air. A Personal Account Bruce Bairnsfather, a British machine gunner who would later become a well-known cartoonist, vividly described the scene in his memoirs. Like his fellow infantrymen from the 1st Battalion of the Royal Warwickshire Regiment, Bairnsfather spent Christmas Eve shivering in the muddy trenches, desperately trying to keep warm. Having fought against the Germans for the past few months, he found himself in the Bois de Ploegsteert region of Belgium. In this unforgiving environment, Bairnsfather, cramped in a trench only three feet deep and three feet wide, faced constant sleeplessness and fear. His days and nights were filled with the repetitive cycle of anxiety, surviving on stale biscuits and cigarettes too damp to light. At about 10 p.m., Bairnsfather noticed a noise. “I listened,” he recalled. The Germans were singing carols, as it was Christmas Eve. The British soldiers in the trenches joined in by singing back. Amid this peaceful moment, a surprising occurrence unfolded. Bairnsfather and his comrades heard a bewildered shouting from the German side, causing them to pause and listen intently. The voice belonged to an enemy soldier who spoke English with a distinct German accent, calling out, "Come over here." In a remarkable turn of events, the British and French troops, inspired by the Germans, also participated in the Christmas truce. Fear and suspicion were set aside as soldiers began to exchange greetings and well-wishes between the trenches. Offers for a temporary ceasefire were communicated and accepted. With the dawn of Christmas morning, soldiers cautiously stepped out into no man's land. They greeted one another and engaged in an awe-inspiring display of humanity. Messages and gifts were shared as soldiers from opposing sides momentarily set aside their enmity. In some areas, caps and jackets were repurposed as goalposts, leading to impromptu and joyful football matches. It is even said that the Germans emerged victorious in one of these games with a final score of 3-2. Another British soldier, named John Ferguson, recalled it this way: “Here we were laughing and chatting to men whom only a few hours before we were trying to kill!” The temporary cessation of fighting continued in certain areas until the arrival of the New Year, but ultimately, the pause proved to be brief and the peace was short-lived. Although there were several other instances of similar truces during the war, none were as widespread or significant as the Christmas truce of 1914. Disapproval from Senior Leaders As expected, certain high-ranking officers on both sides viewed the Christmas Truce with disapproval. They issued orders explicitly forbidding any association with the enemy and warned of potential punishments for those who disobeyed, even execution for cowardice by firing squad for those who attempted to start another truce. However, the soldiers, who were already weary from the war (unaware of the years of continued fighting ahead), chose to take matters into their own hands. They defied the orders and acted independently to establish moments of peace, albeit temporary, amidst the turmoil of war. In an alternate account, it is reported that a German soldier named Adolf Hitler reprimanded his comrades during the Christmas Truce, expressing his disapproval by stating, "Such a thing should not happen in wartime. Have you no German sense of honor left?" Hitler, who was 25 years old at the time, conveyed his disdain for the temporary ceasefire. What Can We Learn as Leaders If enemies on the battle lines can create a culture of safety, respect, and belonging even during war, it suggests that similar conditions can be replicated within organizations. And indeed, there are ways to achieve this. According to Coyle, organizations that foster a strong sense of belonging can address the following questions to ensure a positive response from employees: 1. Are we connected? - Encourage open communication and collaboration among team members. - Foster a sense of unity and shared purpose. 2. Do we share a future? - Clearly, and often, communicate the organization's vision, mission, and goals. - Involve employees in decision-making processes to create a sense of ownership and shared commitment. 3. Are we safe? - Promote a culture of psychological safety where employees completely trust that the organization is a safe place to give 100% while expressing their opinions and taking risks. - Establish policies and practices that prioritize employee well-being and physical safety. To ensure a resounding "YES" to these questions, it is crucial to clearly and consistently communicate the organization's vision, mission, and goals. This can be achieved by: Communicate the purpose: An effective approach to communicate your organization's purpose is by using concise messaging throughout. Avoid using overly complex statements that potential employees may struggle to understand or feel apprehensive about living up to. Articulating the vision: Communicate the long-term aspirations and purpose of the organization. This overarching vision should inspire and provide a sense of direction for all employees. And that they are a crucial part of achieving the vision. Define the mission: Clearly define the organization's mission statement, which outlines its core purpose, main activities, and the value it delivers to its stakeholders. Regularly reinforce this mission to remind employees of the organization's primary focus. My Key Takeaways The Christmas Truce offers valuable lessons about leadership and culture that can be applied in various contexts. Although this event took place over 100 years ago, the lessons we must learn from those brave soldiers are still relevant today. So here are a few of my thoughts and key takeaways: 1. Leaders Set the Tone: The temporary ceasefire during the Christmas Truce was driven by individual soldiers who took the initiative to establish peace. This highlights the importance of leaders setting the right tone and creating an environment that encourages positive actions and behaviors. 2. Humanize the "Enemy": The soldiers involved in the truce showed empathy and compassion towards their supposed enemies. This serves as a powerful reminder that seeing the humanity in others, even in challenging circumstances, can foster understanding and connection. 3. Facilitate Connection and Communication: The Christmas Truce exemplified the power of connection and communication across divides. Leaders should create opportunities for open dialogue, collaboration, and relationship building, fostering a sense of community and common purpose. 4. Encourage Empathy and Respect: The truce demonstrated the significance of empathy and respect in promoting peaceful interactions. Leaders can cultivate these qualities by emphasizing the importance of understanding different perspectives and treating others with dignity and respect. 5. Boldly Challenge Norms: The soldiers who participated in the truce defied the established orders and norms, highlighting the potential for positive change when individuals challenge the status quo. Leaders should encourage everyone in their organizations to think differently and think big. Wrapping Up Even in today's world, the lessons from the Christmas Truce of 1914 remain pertinent. Individuals, regardless of their political beliefs and ideologies, will unite with their families to celebrate the birth of Jesus Christ, who symbolizes peace and salvation. It is a day when we commit ourselves to acts of generosity and spreading kindness to those around us. Afterward, instead of going back to our organizational trenches and shooting at each other verbally from within our siloed walls, we should stay in the “no man’s land” of compromise and conciliation and continue to find solutions to common problems. Like the soldiers in the Christmas Truce, we should make the spirit of goodwill at Christmas last more than one day. By consistently prioritizing and nurturing these elements year-round, organizations can create a culture that fosters a strong sense of belonging, ultimately leading to increased engagement, productivity, and overall organizational success. I wish you all a Merry Christmas and Happy Holidays. Thank you for your continued support and I wish you all the best for the coming new year. About the Author Rich Baron is the Chief Operating Officer and Director of Global Coaching Projects at John Mattone Global (JMG) and a Master Certified Intelligent Leadership® Executive Coach. He partners with C-level leaders and high-potential executives around the world to strengthen trust, elevate culture, and drive sustainable transformation. Rich leads large-scale coaching and cultural initiatives across multiple regions and industries, and serves as a strategic bridge between executive teams, HR, and global coaching networks. He is also the co-host of the Mainline Executive Coaching ACT podcast, recognized as one of the top executive coaching podcasts globally, where he explores the real-world challenges and opportunities facing today’s leaders. Through his work, Rich is dedicated to CHANGING THE WORLD One Leader, One Organization at a Time® by helping leaders move beyond performance and build the inner architecture required to become world-class executives.



